Growth Marketing

This onboarding case study shows you how to increase your signup email confirmation rates by 7% in just 5 minutes by using the Sniper Link technique.

WorkOS founder/CEO Michael Grinich sits down with First Round partner Todd Jackson to tell the story of how he identified a huge untapped market and built a “minimum awesome product.”

Shared by 210, including Oliver Raduner

Note: This is a rough draft of one of the chapters of Secret Sauce: A step-by-step growth hacking guide. It’s not finalized or edited, so…

Personalization drives growth—but you can't deliver personalized experiences without accurate customer data. Find out here how to collect and leverage data in your marketing.

Jonathan Becker is the founder and president of Thrive Digital, where he and his team have deployed more than $3.5 billion in paid acquisition budgets for co...

Above: Dropbox’s innovative growth initiative — A referral program to give/get storage Why a referral program? Referral programs — the “give $5, get $5” offers you see in many apps — have become…

When a company grows quickly, it undergoes stress. The faster the growth, the more the stress. Structure can make the situation better, but only if it is designed correctly for growth. Good structure…

Simple and effective.

Why you’ll need to rethink your user growth strategy Downturns fundamentally rewrite the industry’s strategy (and expectations) for user growth. In a bull market, the focus is on top line growth. You…

Cake Equity is an online SaaS platform that helps startup founders and their teams manage equity and ownership. Hansen discusses the initial catalyst for starting the company, the challenges of…

Part 2 of 3 in Growth Marketing Strategy Series. Follow this guide to choose marketing channels that fit with your audience, market, GTM motion & marketing advantages.

Hila Qu is an Executive in Residence at Reforge as well as a renowned growth advisor, angel investor, and published author (her book about growth was named o...